Buy the tools.
Own the handoffs.
You get features quickly. Then your team spends its days bridging CRM, pricing, reporting, approvals and people by hand.
BUILD OR BUY? KEW GIVES YOU A BETTER WAY.
Build what fits.
Keep everything connected.
Your business is unique. Your software can be, too.
Buying software means adapting to someone else’s process. Building it means starting from zero. Kew offers another way: create the apps you need, with shared data, decisions, AI and governance already built into the platform.
From the first customer to the final approval—follow one shared story across your apps.
See the handoffs disappear Watch one business workflow travel across Kew
KewAI / App Builder WORKSPACE
Describe the work.
KewAI / App Builder WORKSPACEBUILT WITH KEWAI
Describe the work.
Launch the app.
“ Create a CRM with CPQ, approvals and shared data.”
Your app blueprint is ready6 connected capabilities configured
✓CustomersPricingApprovalsAnalytics
Connected by designOne data foundation
Governed from day oneRoles · Policies · Audit
BUILD THE APPSHARE THE DATAGOVERN THE DECISIONIMPROVE THE WORK
THE COST OF MAKING SOFTWARE FIT
Your best people shouldn’t have to
work around their software.
Think of the duplicate entry, the approval stuck in someone’s inbox, the report that never matches the CRM, the workflow everyone knows is broken. Those aren’t just software problems. They cost your team time, confidence and momentum.
Buy the tools.
Build it yourself.
Start from scratch.
You get a better fit. But now you must create and maintain permissions, integrations, approvals, analytics, AI and every other basic capability.
Build on Kew.
Keep the advantage.
Begin with an existing app—or create your own. Use the same connected data, decisions, visibility and governance across them all.
One connected foundationApps · Data · AI · Governance
↗HERE’S THE DIFFERENCEOne customer record. One approval decision. Every connected app sees what changed.
Show me the workflow Scroll down to watch that happen—not in separate product videos, but in one continuous example.
WATCH THE WORK, NOT JUST THE SOFTWARE
An idea becomes an app.
An app becomes a business workflow.
Watch an app take shape in KewAI. Add a customer. Create a quote. Route a price exception to a real decision step. Then see the data, insight and improvement opportunity appear across the rest of Kew.
10 CONNECTED SCENES · ONE WORKFLOWSee what becomes possible when a new app doesn’t need a new data layer, approval engine or analytics stack.
THE OLD WAYSeparate builds and integrations→THE KEW VISIONFirst working app in a day*
*Kew’s goal for suitable, bounded applications—not a guaranteed delivery time. This fictional accelerated tour is not a production launch; real deployment requires integrations, validation and security review.THE KEW EXPERIENCEOne customer. One connected decision trail. LIVE WALKTHROUGH
01 Design02 Connect03 Govern04 Improve
YOU'RE WATCHING KewAI / App builderSwipe · Use ← → · Select a chapter
KewAIKEW / KEWAI / APPLICATION BUILDER WORKSPACE
DESCRIBE THE WORK. LAUNCH THE APP.
What would you like to build?
YOU
✦ KEWAI
I can create that. I'll prepare the application, data model, pricing rules, role permissions, and approval flow for review.
Preparing your app blueprint0%
APP BLUEPRINTREADY TO REVIEW
Customer-to-cash workspace▤ Customers + quote data ✓
◈ Role-based access ✓
◇ Pricing + approvals ✓
✦ Connected Kew services ✓
✓ Preview app generated
CommercialKEW / COMMERCIAL / CUSTOMERSCUSTOM APP · PREVIEW
COMMERCIAL WORK
Customers
One customer record. Connected everywhere.
New customerAPP READY
jordan@northstar.example
✓ Customer created in Kew Commercial
Customer records0 RECORDS
ACCOUNTSTATUS
Your new customers will appear here.
Northstar MedicalCUS-1001ACTIVE
Connected to the shared Kew Data model
DataKEW / DATA / CONNECTED RECORDS SYNCED
COMMON DATA FOUNDATION
One record. Every app.
The customer you just created is already available to authorized connected apps.
crm_customersGOVERNED
CUSTOMER IDNAMESOURCESTATUS
CUS-1001Northstar MedicalCRM / CommercialACTIVE
Waiting for CRM record...
Role-aware access · Data lineage · Shared identifiers
RECORD LINEAGE
▣ CRM customer created
↓
▤ Kew Data shared record
↓
◫ CPQ ready for quote
CommercialKEW / COMMERCIAL / CPQPRICING POLICY ACTIVE
COMMERCIAL / NEW QUOTE
Configure. Price. Quote.
New customer quoteQ-1001
Northstar Medical
Procedure kit / SKU-042
⚑ 20% exception requires approval under the demo pricing policy.
✓ Request sent to Kew Approvals
QUOTE SUMMARY
Northstar Medical
List price$15,000
Proposed price$12,000
Discount20%
Decision statusDraft
Approval required above 15% discount in this sample policy.
Kew ApprovalsOne decision center for every Kew app
● DEVUNIFIED DECISION CENTER
Know what needs your decision—and why.
✓ My decisions 4⌘ Connected apps◷ History◇ Policy Studio
YOUR APPROVAL INBOX · MULTIPLE APPS
CPQ · COMMERCIAL NEWPricing exception: Northstar Medical20% discount exceeds the sample 15% limit
PROCUREMENTNew vendor onboardingSupplier documentation review
CARETRACEClinical workflow changeRisk review and accountable owner
OPERATIONSBudget exceptionNonstandard spend request
CPQ / COMMERCIALPENDING
Pricing Approval
Northstar Medical · Quote Q-1001
BUSINESS IMPACT$12,000
WHY YOUR APPROVAL IS REQUIRED
20% discount exceeds your 15% pricing authority.
20% discount exceeds your 15% pricing authority.
AnalyticsKEW / ANALYTICS / COMMERCIALDEMO DATA
CROSS-APPLICATION ANALYTICS
Decisions become insight.
Quoted value$12,000Connected CPQ event
Approvals completed0Across connected workflows
Open bottlenecks2Signals to investigate
Workflow completion by weekEXAMPLE DATA
W1W2W3W4W5W6W7W8
✓ Quote decision recorded and reflected in connected reporting
ManagerKEW / MANAGER / OPERATIONS CONNECTED
OPERATIONAL INTELLIGENCE
Know how work really flows.
Workflow healthNEEDS REVIEW
3.4 days
Illustrative average exception cycle time
Submit→Manager→Pricing→Resolve
Two avoidable handoffs detected in this sample process.
KEWAI OPPORTUNITY
Pricing approvals are slowing down.
Routing overlaps and unclear accountability may add delays. Model safer alternatives before changing the process.
✦ Review bottleneck and accountability signals
ImpactKEW / IMPACT / WORKFLOW OPTIMIZATIONSCENARIO MODEL
MODEL THE CHANGE BEFORE YOU MAKE IT
Better options. Clear trade-offs.
BASELINE
Current routing
3.4d
Existing approval chain
No process changesSCENARIO A · CANDIDATE
Clarify decision rights
2.1d
Keep an accountable final decision owner
Model estimate, not validated savingsSCENARIO B
AI triage + training
2.4d
Surface context earlier and coach approvers
Additional setup required✦ KewAI recommends piloting the lowest-risk option, measuring outcomes, and retaining human authority.
✓ Pilot plan prepared for review
PeopleKEW / CONTINUOUS IMPROVEMENTTEAM ENABLEMENT
PEOPLE + PLATFORM
Improve the process—and the experience.
KEW FORUM
Hear the people doing the work.
“Pricing approvals get stuck when nobody knows who owns the next decision.”
Linked to workflow improvement
KEW ACADEMY
Turn change into capability.
New walkthroughApproving pricing exceptions
✓ Draft walkthrough ready for review
KewAIKEW / KEWAI / THE FULL PICTUREHUMAN IN CONTROL
FROM DATA TO DECISION TO ACTION
One business. One connected story.
✦ KEWAI
✓ App created✓ Customer connected✓ Quote governed✓ Work understood✓ Improvements modeled
LIVE CONNECTION STORY An idea becomes an application.
Follow the customer record, quote and decision as they move between connected apps.
No actions taken yet
CONNECTED STORY
✦ App designed◎ Customer added▤ Data connected◇ Quote approved↗ Outcome modeled
01 / 10
Take control of this workflow Ask KewAI to build your application.
Describe the process. KewAI proposes a connected app, data model, and policy configuration for review.
◉ This is a guided, simulated experience modeled on real Kew screens. All people, customer records, policies, figures and actions are illustrative. No production apps are created or changed.
DON’T JUST BELIEVE THE PROMISE. TEST THE IDEA.
The next decision
is yours.
Change a price. Trigger a rule. Approve a request. Follow the same record into Analytics, Manager and Impact. This is how connected software should feel: one action, visible consequences.
YOUR PRIVATE DEMO WORKSPACEMake a decision. Watch the entire workflow respond.
Take over at any chapter or start from the beginning. The demo remembers your changes, carries them across apps, and explains what happened next.
YOUR CONNECTED WORKFLOWMake something. Watch everything connect.
01 Build02 Add customer03 Connect04 Quote05 Decide06 Measure
YOUR KEW WORKSPACEInteractive sandbox · Sample data only
DEMO ENVIRONMENT
KEW EXPERIENCE LABOne customer → one shared record → one governed decision → measurable learning
CONNECTED ACTIVITY0 events
Actions you take will appear here automatically.
Start by describing an application to KewAI.
THE CORE KEW SUITE
Seven capabilities.
Already working together.
You shouldn’t have to rebuild the same essentials for every app. Kew’s seven core applications make connected decisions, data, learning and improvement part of the foundation.
THE LOGIC BEHIND THE DIFFERENCE
Spend time on what makes you different.
Not on rebuilding the basics.
The hard part isn’t drawing a form. It’s everything the form needs: trusted information, permissions, business rules, approvals, reporting and a way to improve. Kew puts those capabilities together so your team can focus on the work itself.
01Describe it. Build it. Refine it.Use KewAI and visual workflows to shape software around the way your team operates.
02Connect it to the rest of your business.Share authorized data, approvals, events, analytics, and AI context across applications.
03Govern without starting over.Use common identity, role permissions, policies, review gates, and auditability.
04Keep improving.Close the loop with Kew Manager, Impact, Academy, Forum, and Analytics.
THE KEW ARCHITECTUREConceptual view
✦ KewAI + App & Workflow Builder
Custom CRM
Commercial
Healthcare
Ventures
Your next app +
Approvals
Academy
Forum
Analytics
Data
Impact
Manager
COMMON DATA · IDENTITY · PERMISSIONS · POLICIES · AUDIT · INTEGRATIONS
One platform. Applications work together, while access and actions remain governed.
BUILT ON KEW / BUSINESS APPLICATIONS
Start where the pain is.
Expand when you’re ready.
You don’t have to build every app yourself. Start with a Kew business solution for the work you do today, extend it for what makes your organization different, and connect future applications on the same platform.
KEW / COMMERCIAL
Customer-to-cash,
connected.
connected.
CRM & OpportunitiesCPQ & PricingAgreements
↗
REVENUE & SALES OPERATIONS
Kew Commercial
Stop moving customers, quotes and approvals between systems. Bring CRM, CPQ, pricing and commercial intelligence into one workflow.
KEW / HEALTHCARE
Better-connected
care operations.
care operations.
CareTraceCare EconomicsHome & Hospice
✦
HEALTH SYSTEMS & CARE DELIVERY
Kew Healthcare
Connect care operations, device traceability and contracting decisions while keeping the context of each workflow visible.
KEW / VENTURES
From idea
to opportunity.
to opportunity.
ReadinessFundraisingInvestor workflows
◇
FOUNDERS & INVESTORS
Kew Ventures
Turn scattered startup work into a more coherent journey—from company readiness and modeling to fundraising and investor follow-up.
SOUND FAMILIAR?
If your team says “our systems don’t talk,”
you’re in the right place.
01
Decisions that stall
A quote, exception or request changes hands five times—and nobody knows who owns it next. Bring context and accountability into one flow.
02
The same data, entered again
A customer gets added to CRM, then typed into a quote, a spreadsheet and a report. Let connected apps work from shared records.
03
The “we can’t do that” answer
Your team knows exactly how the process should work, but the system won’t allow it. Give them a path to software shaped around the work.
04
Problems noticed too late
Delays, missed handoffs and training gaps become visible only after something breaks. Connect activity to insight—and insight to improvement.
GOOD QUESTIONS. STRAIGHT ANSWERS.
Make a confident
software decision.
You should ask hard questions before trusting a new platform with your business. Here are the ones we’d start with.
Does Kew replace all our existing software?
Not necessarily. You can adopt Kew-built applications, create custom apps, and integrate selected existing tools. The goal is to connect work intelligently, not force unnecessary replacement.
What's the difference between the core suite and business apps?
The seven core applications—Approvals, Academy, Forum, Analytics, Data, Impact, and Manager—are shared operating capabilities. Commercial, Healthcare, Ventures, and customer-built applications are solutions that can run on top of that shared foundation.
Can an enterprise app really launch in one day?
Kew is designed to accelerate app creation, and suitable bounded apps may reach a useful working version very quickly. Complex enterprise production launches still require appropriate configuration, data integrations, testing, security reviews, and signoff. The homepage walkthrough is illustrative, not a delivery guarantee.
Can KewAI take action on behalf of users?
The platform vision is for KewAI to work with permitted app capabilities while respecting the user's effective permissions and approval requirements. Sensitive or consequential actions should have appropriate human oversight and traceable records.
Is the interactive website demo connected to real customer data?
No. It is a self-contained browser simulation with fictional sample data. It does not connect to your production Kew environment and does not create, send, or store real customer records on a server.
YOUR SOFTWARE. YOUR WORKSPACE.
Make room for
your way of working.
Explore Kew here, then bring your own process into a private workspace. Start on your own and invite your team when you’re ready.
Trial signups are being prepared. Explore the interactive example or prepare a walkthrough request while access opens.
GROW WITHOUT STARTING OVER
One platform.
A plan for your next step.
Launch plans include KewAI integration, the app builder and the seven core applications according to plan entitlements.
Annual launch rates
Plans are shown for review before launch. No payment is collected here. Additional builder/user pricing and final service limits will be confirmed before subscription.
PLAN A RELEVANT WALKTHROUGH
Bring us the workflow
you wish worked.
No polished specification required. Tell us what slows your team down or what you wish your software could do. Use your brief as the starting point for a future Kew walkthrough.
Start with the process your team wants to improve.
01 Tell us the process02 See a relevant Kew workflow03 Decide if it fits